Many business owners are intimately involved in their business. In some ways, your business can feel like a child. Too easy to only look at its potential and the good traits, too easy to brush over the negatives. There’s nothing wrong with thinking that way – believing in your own business. But if you plan…

If you haven’t done it before, how to scale can seem elusive. Here’s how to scale profitably. First: Create Demand Scaling a business is predominantly a response to demand. In the economic sense, you can think of demand as an external pressure to grow.  If there is sufficient demand, a business should scale to meet…

Do you sometimes feel that you’re not sure why things happen in your business? Where the results come from? If that’s the case, you need to get more in touch with business. Here are four things you can put in place if you feel you don’t have a good handle on your business. It’s not…

A simple question. A product business, right? The biggest and best companies in the world are all product businesses.  Product businesses are easier to scale, don’t rely on as many people, are usually more profitable and operations are more predictable. But they’re also more capital intensive to start and can have a harder time finding…

If you want your business to be successful, you have to do marketing. Even the businesses that say they don’t do marketing, really do – it might just be simple. Or ineffective.  It’s easy to think of marketing only as advertising. Social. Paid search. SEO. Radio. TV. Billboards. Yes, those are marketing. Advertising is a form of…

It’s early 2025. Nothing is being hyped more than Artificial Intelligence. Hype on AI in 2025 is bigger than it was on blockchain in 2019. While blockchain didn’t have any useful real-world purpose besides cryptocurrency, AI is different – it’s useful. We’ve all tried ChatGPT. But with the amount of hype, marketing, distraction and dreamers…

What do customers really want? Figuring this out can be a struggle for some businesses. Obviously, what they want – the thing – is going to vary massively from customer to customer, business to business. Some customers want a coffee, some want electrical work done and others want a shopping mall built. Beyond the thing…